Pimp My Ride's Tim Westwood has teamed up with sausage brand Heck to star in a series of ads in which he 'pimps' a barbecue with special features to promote National BBQ Week, running until June 1.
Westwood is encouraging people to post photos of their barbecues on social media using the hashtag #WhatTheHeck, with the chance to win a £3500 King of BBQs.